AMMAN — Jordan’s tourism sector is thriving in 2025, with the first half of the year marking a record-breaking period for both visitor arrivals and revenue. According to the Ministry of Tourism and Antiquities, a total of 3.29 million tourists visited the Kingdom between January and June, reflecting an 18% growth compared to the 2.78 million recorded during the same period in 2024.
June alone saw 595,000 international visitors, up 8% year-on-year, despite geopolitical tensions in the region. The increase highlights Jordan's growing appeal as a resilient and attractive destination for global travelers.
Tourism revenue also experienced a sharp climb. From January through May 2025, the sector generated JD2.167 billion, an impressive 16% increase from JD1.873 billion during the corresponding months last year.
The Dead Sea region stood out as a major highlight, welcoming 2.717 million visitors—a 14% rise compared to last year. Daily visitor numbers surged by 40%, jumping from 411,000 to 575,000 in the first half of the year.
Officials attribute the sector’s success to improved infrastructure, elevated service quality, and job creation initiatives. These efforts are part of a broader government strategy to strengthen the national economy through sustainable tourism development.
Muntaha Ismail, Marketing Director at a local tourism agency, emphasized the impact of targeted promotional campaigns.
“By tapping into new international markets with dynamic digital strategies, we’ve positioned Jordan as a must-visit destination,” she said.
Rabei Bashar, a staff member at a leading hotel chain, highlighted the importance of collaboration between public and private sectors.
“Expanded flight routes and more accommodation options have made Jordan more accessible. We've witnessed a noticeable increase in bookings—by no less than 20% in recent weeks,” he noted.
With momentum continuing to build, Jordan’s tourism industry is poised for even greater success in the months ahead, reinforcing its role as a key driver of national economic growth.